Here’s 3 of the top WeChat mini-programs to get inspired by: 1. But how are businesses using the platform’s mini-programs to deliver such huge results? Examples of the best WeChat mini-programs to dateīrands across the world use WeChat to grow their businesses in China, and mini-programs form a huge part of that. Ultimately, if an international business wants to capitalize on the world’s biggest e-commerce market - WeChat is the place to be. In 2019, WeChat MPs were used by 746 million users a month and brought in around 1.1 billion e-commerce transactions a day. It’s clear, then, that brands are getting serious about their WeChat mini-programs - and when we look at the statistics, it’s no wonder why. That’s the equivalent to around half of Apple’s entire app store in just one application, and in under two years. Why are top international brands interested in WeChat mini-programs?īy the end of 2018, over one million mini-programs had been developed and launched on WeChat. Create a free AdChina.io account to get started. Our platform and team take care of everything from set up to running your campaigns for leading brands across the globe. Looking to establish your presence in China?ĪdChina.io is the #1 platform to get started with advertising in China. It’s this level of accessibility and integration that makes mini apps so popular, and why they offer such a brilliant opportunity for brands across the world. The ‘discovery’ tab, where popular and relevant mini-programs are featured.Article links posted within the content.Brand account links posted on official profiles.A simple drop-down menu on the app’s homepage.But how do WeChat mini-programs actually work? WeChat MPs (as they are also known) are commonly used for things like ecommerce, games, booking systems, and geo-based maps that can locate nearby shops and services, like restaurants and charging stations. They are, therefore, entirely separate from a brand’s own app, and are accessed exclusively via WeChat. They are uniquely built and developed for use within the messaging app. Put simply, WeChat mini-programs are ‘sub-applications’ that live within the WeChat ecosystem. In this article, we’ll be breaking down exactly what these programs are, how they work, how brands are using them across the world, and how businesses can create their own WeChat mini-programs to tap into the Chinese market once and for all. As China’s biggest mobile application, WeChat is one of the most important marketing channels in the world.īut what are WeChat mini-programs, and how can they be used to boost a brand’s visibility (and profits) in China?
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