![]() Social media platforms are dependent on their unique content to attract active users. That's why online creators are more in charge than ever before. To get quality (video) content, you need quality creators. So if video content isn't a part of your communication strategy yet, you better get on top of it! Next to that, Adam Mosseri (head of Instagram) already confirmed that video content like Stories and Reels will be an even bigger point of focus in 2022. Next to that, recognition also means making sure that your content matches the local culture and customs that your audience relates to.īelieve it or not: a Cisco study predicts that by the end of 2022, 82% of all online content will be video content. ![]() That’s why we love to collaborate with influencers who have a good reach ànd a well-known face. This way, we don’t overcommit to one idea and challenge ourselves to keep things fresh. First of all, we keep things interesting visually with a variety of assets, which constantly get tested and optimized. So how do you grab someone’s attention in such little time? At oona, we have a few tricks up our sleeves. For example, Instagram posts and Tweets with videos get more reach and thus engagement than those without videos. Next to that, the platforms themselves are pushing this type of content to gain more interaction. Why does short video work so well? First of all, it's a very engaging way of telling your story, and it gives a lot of options to drive sales. Instagram introduced Reels, Twitter created Fleets, and YouTube couldn't stay behind with YouTube Shorts. Different social media platforms have shown flexibility and included new short-form options. Attention spans have been getting shorter for the past 20 years, making bite-sized content an increasingly popular choice. Take Facebook, for example, where (by estimate) people spend only 1.7 seconds on a post if they are on their phone. People spend more time on social media and less time on each individual post every year. Watch out, Twitch! But no word yet on timings for the full rollout, so hold your horses.Īs you might be able to tell by TikTok's success: short video is here to stay. Enough reason for TikTok to try out a brand new desktop streaming app that should facilitate broadcasting directly from your computer to TikTok Live. So what's new? Live content, for starters: one out of three TikTok users is binging live streams monthly. Want to dip your toes into TikTok advertising? Stay tuned for our in-depth article and get to know all our secrets to amplify TikTok results! On this platform, a homemade video chock-full creativity and authenticity is (almost) guaranteed to perform better than a big high-end production. TikTok is a real opportunity for them to reach millennials and Gen Z in a more casual and experimental way. ![]() ![]() The less curated and filtered counterpart of Instagram is becoming more and more attractive to advertisers as well. On the contrary, the social media platform keeps moving up the ranks and now welcomes over 1 billion active users every month. And guess what? This Gen Z magnet won't be disappearing anytime soon. Thinking of booming social business in 2021, TikTok automatically comes to mind. ![]()
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